After his post graduation, Ali Rangoonwala started his career with Lowe Lintas and Partners, working on Hindustan Lever. After a very satisfying tenure he quit the business to start his own imaging and high-‐end photo studio-‐ Latitude Photography. Being largely self taught and trained in the discipline, he has grown from strength to strength and has specialized in architecture, interior, product and lifestyle photography. He has through the years, evolved a unique sense of style and his lighting techniques while large and complicated, impart a great deal of natural elegance to any image that he makes. He has definitely evolved a signature style, which is evident in most of his work.
In a span of ten years, he has been fortunate enough to shoot for many of the bigwigs in the hospitality, lifestyle and product segments both in India and abroad.
Through the years Ali has grown from strength to strength to service some of the best clients around the world. His photographic style differs greatly in accordance to the style of architecture and interiors being shot as he feels lighting lends itself a great deal to the kind of area been showcased. A major part of his work focuses on the views outside and he tries to emphasize these wherever possible as he feels it is an important element within the visual space. Being a major exponent of the medium and large format, he enjoys work that is largely conceptual in nature and architecture and interior work satiates that need admirably.
His strengths lie in the ability to see a space and decide on the lighting style and mood to be used. His meticulous eye for detail and an unhurried way of work enables him to craft images, which are classic, clean and uncomplicated. His images are a seamless blend of architectural style, lighting and mood.
When he isn’t on a shoot, he spends a great deal of time with his other passions – flying, model trains and classic motorcycles. He is also associated with India’s leading photographic schools, where he enjoys teaching and is invited regularly, to judge several photography exhibitions.
He and his work have been featured in many national and international magazines like Asian Photography, The Four Seasons Magazine and his images have made the front cover of the Kiwi Collection coffee table book in 2008. He was recently one of four photographers invited to display his artwork at the National Centre for Performing Arts (NCPA), Mumbai.